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The final thing common to any Adsense site you make is the optimization of your
Adsense ads to attain the highest possible click through rates.
Before we get onto Adsense ads and formatting I want to offer a few CTR tips
that are I believe even more crucial.
The truth is that regardless of how your ads are formatted, where they are
placed, what pretty colours they are and so on, the real factor in determining how
well they will be clicked on is how relevant they are to the site content. Of course
the Adsense system in itself will target the keywords of your page and display
relevant ads but they aren’t always AS relevant as they can be. SO, for my
content sites here’s what I do.
I find that for the most part, the ads that are displayed get dictated by Google
based upon:
1. The keywords in your domain name
2. The keywords in your title tags and meta tags
3. The keywords in your h1, and alt tags.
Say I have a site on (for simplicity’s sake) Adsense but the page is about
Adsense optimization specifically. Provided it doesn’t do any damage SEO wise,
I will just mess around making subtle changes to the above tags until I get the
most targeted ads displayed. If I see that one combination gets me far more
targeted ads without having to change the tags too dramatically, I’ll leave it like
that. When I say change the tags too dramatically what I mean is that if the page
is on the keyword “Adsense” and my meta tags all contain just the word
“Adsense” I might add the keyword “Adsense Optimization” to get more targeted
ads.
I wouldn’t change it any more drastically than that otherwise that page will
have a harder time ranking well for its desired term. In any case it’s a good little
trick that has helped me get more targeted ads showing in many cases.
Adsense ads to attain the highest possible click through rates.
Before we get onto Adsense ads and formatting I want to offer a few CTR tips
that are I believe even more crucial.
The truth is that regardless of how your ads are formatted, where they are
placed, what pretty colours they are and so on, the real factor in determining how
well they will be clicked on is how relevant they are to the site content. Of course
the Adsense system in itself will target the keywords of your page and display
relevant ads but they aren’t always AS relevant as they can be. SO, for my
content sites here’s what I do.
I find that for the most part, the ads that are displayed get dictated by Google
based upon:
1. The keywords in your domain name
2. The keywords in your title tags and meta tags
3. The keywords in your h1, and alt tags.
Say I have a site on (for simplicity’s sake) Adsense but the page is about
Adsense optimization specifically. Provided it doesn’t do any damage SEO wise,
I will just mess around making subtle changes to the above tags until I get the
most targeted ads displayed. If I see that one combination gets me far more
targeted ads without having to change the tags too dramatically, I’ll leave it like
that. When I say change the tags too dramatically what I mean is that if the page
is on the keyword “Adsense” and my meta tags all contain just the word
“Adsense” I might add the keyword “Adsense Optimization” to get more targeted
ads.
I wouldn’t change it any more drastically than that otherwise that page will
have a harder time ranking well for its desired term. In any case it’s a good little
trick that has helped me get more targeted ads showing in many cases.
Posted in: Google Adsense
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