08:45
Unknown
First I’m going to share the stupidly simple trick I use to get CTR’s in some cases
as high as 50% consistently… When you hear it you might want to punch me
because you either won’t believe it or won’t think it’s as good as I’m saying but
trust me… You’d be wrong.
People talk so much about how to strategically place their Adsense ads, how to
subtly draw attention to their ads without violating Google’s TOS and yada yada
yada but I am yet to have tested a technique that consistently draws higher
CTR’s than this. This stupidly simple positioning should be used with caution
because it will take A LOT of your reader’s attention and if you are also
promoting products on your site or blog, you could lose potential customers. This
is mainly for Adsense only type sites…
If I make a site like that all I do is stick two 250x250 squares, adjacent to one
another, right in front of their faces, ABOVE THE FOLD, so the Adsense is the
first and almost ONLY thing the visitors see as soon as they hit the page. The
visitor will see 8 ads (text ads only) and the chances are that at least one of them
will take their fancy (of course seeming like part of the site) enough for them to
check it out…
A lot of people don’t like this because it’s a bit aggressive but the way I see it is if
my site is monetized only by Adsense, I don’t want my viewers looking all over
my page and hopefully stumbling randomly on my Ads. I want them to see them
and have the opportunity to click them straight away!
Other things I do to improve CTR’s are:
Format my ads to the colour and feel of the site. You have no doubt heard this
before but your Adsense ads must share the same colour theme as your website
so they appear to be a part of the site and not blatant advertisements. People
have thrown around a lot of different theories as to whether or not this actually
helps CTR because they say an Ad needs to stand out somewhat (as opposed to
being TOTALLY blended) to get attention but I still hold the belief that formatting
nicely color wise works best.
If you don’t want to use the super aggressive double square method, you
definitely need to have some ads above the fold. Either a half or full leader board
is the next best alternative. As well as that I usually use a 120x600 sidebar on
the LEFT of the page.
I have found that anything on the left hand side of the page gets more attention
than anything on the right of the page because people’s eyes start on the left of a
page when they are reading. What I do is put my Adsense tower on the LEFT of
the page and my site menu and other sidebar type objects either integrated with
the Adsense ads or on the other side of the page completely (depending on your
site template).
Another good one to use is a square or a little 468x60 integrated into the content
somewhere with the same color as the text. Other than that all I’ll do is
sometimes throw a search bar down the bottom of the page somewhere so that if
people finish reading the whole page and still haven’t clicked (or found what they
were looking for) they might be enticed to use it.
This is basically all I do to get high CTR’s. Really the whole CTR talk is overrated
because the optimizing of your Adsense ads is of relatively little importance
compared to other factors of the Adsense cake like getting people to your site.
Without further ado let’s take a look at the specifics of how you can start profiting
from both automated and unique content driven sites.
as high as 50% consistently… When you hear it you might want to punch me
because you either won’t believe it or won’t think it’s as good as I’m saying but
trust me… You’d be wrong.
People talk so much about how to strategically place their Adsense ads, how to
subtly draw attention to their ads without violating Google’s TOS and yada yada
yada but I am yet to have tested a technique that consistently draws higher
CTR’s than this. This stupidly simple positioning should be used with caution
because it will take A LOT of your reader’s attention and if you are also
promoting products on your site or blog, you could lose potential customers. This
is mainly for Adsense only type sites…
If I make a site like that all I do is stick two 250x250 squares, adjacent to one
another, right in front of their faces, ABOVE THE FOLD, so the Adsense is the
first and almost ONLY thing the visitors see as soon as they hit the page. The
visitor will see 8 ads (text ads only) and the chances are that at least one of them
will take their fancy (of course seeming like part of the site) enough for them to
check it out…
A lot of people don’t like this because it’s a bit aggressive but the way I see it is if
my site is monetized only by Adsense, I don’t want my viewers looking all over
my page and hopefully stumbling randomly on my Ads. I want them to see them
and have the opportunity to click them straight away!
Other things I do to improve CTR’s are:
Format my ads to the colour and feel of the site. You have no doubt heard this
before but your Adsense ads must share the same colour theme as your website
so they appear to be a part of the site and not blatant advertisements. People
have thrown around a lot of different theories as to whether or not this actually
helps CTR because they say an Ad needs to stand out somewhat (as opposed to
being TOTALLY blended) to get attention but I still hold the belief that formatting
nicely color wise works best.
If you don’t want to use the super aggressive double square method, you
definitely need to have some ads above the fold. Either a half or full leader board
is the next best alternative. As well as that I usually use a 120x600 sidebar on
the LEFT of the page.
I have found that anything on the left hand side of the page gets more attention
than anything on the right of the page because people’s eyes start on the left of a
page when they are reading. What I do is put my Adsense tower on the LEFT of
the page and my site menu and other sidebar type objects either integrated with
the Adsense ads or on the other side of the page completely (depending on your
site template).
Another good one to use is a square or a little 468x60 integrated into the content
somewhere with the same color as the text. Other than that all I’ll do is
sometimes throw a search bar down the bottom of the page somewhere so that if
people finish reading the whole page and still haven’t clicked (or found what they
were looking for) they might be enticed to use it.
This is basically all I do to get high CTR’s. Really the whole CTR talk is overrated
because the optimizing of your Adsense ads is of relatively little importance
compared to other factors of the Adsense cake like getting people to your site.
Without further ado let’s take a look at the specifics of how you can start profiting
from both automated and unique content driven sites.
Posted in: Google Adsense
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